<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Digital Marketing Unicorn]]></title><description><![CDATA[Digital Marketing Unicorn have grown into a lean, expert-led agency that still brings the same hands-on mentoring and no-fluff strategies.]]></description><link>https://www.unicorn-digitalmarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 28 Apr 2026 07:00:57 GMT</lastBuildDate><atom:link href="https://www.digitalmarketingunicorn.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[London CEO Meets Davao VAs: Insights Over Coffee and Pastries]]></title><description><![CDATA[On August 28, a carefully selected group of Davao Virtual Assistants gathered at Café Gervacios for a rare opportunity. They were about to meet Phillipa, CEO of Almond Marketing, a London-based digital marketing agency with global reach.]]></description><link>https://www.digitalmarketingunicorn.com/post/london-ceo-meets-davao-vas-insights-over-coffee-and-pastries</link><guid isPermaLink="false">68d93a454c8425dc7bfd5b8b</guid><category><![CDATA[Presswire]]></category><pubDate>Fri, 26 Sep 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_b5420f92ac5349d5815ac3b535947c89~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Student Life Conference: Finding Purpose in the Online Career Journey]]></title><description><![CDATA[The Student LIFE Conference is a semester-starter event designed to equip and inspire Junior High, Senior High, and College students as they begin a new academic year.]]></description><link>https://www.digitalmarketingunicorn.com/post/student-life-conference-finding-purpose-in-the-online-career-journey</link><guid isPermaLink="false">68d3db7709e4ce7caab317c0</guid><category><![CDATA[Presswire]]></category><pubDate>Thu, 25 Sep 2025 16:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_c07a0e866c0e43048f2e10b33b708372~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Google Ads From Scratch]]></title><description><![CDATA[Join the Google Ads Beginner’s Workshop – the perfect introduction for those with ZERO experience!]]></description><link>https://www.digitalmarketingunicorn.com/post/google-ads-from-scratch</link><guid isPermaLink="false">67cc3b82c8f72418d44190b4</guid><category><![CDATA[Online Workshops]]></category><pubDate>Tue, 02 Sep 2025 13:03:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_8cf207063aef448db5f4afc0f840dd79~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[Digital Marketing Unicorn Reaches 400-Member Milestone in Google Ads Mentorship Community]]></title><description><![CDATA[Davao City | June 12, 2025. Digital Marketing Unicorn, a Davao-based agency specializing in Google Ads mentorship and virtual assistant (VA) development, proudly announces a major community growth milestone. As of May 2025, the agency’s mentorship program has reached over 400 active members — a significant marker of its expanding impact in the digital marketing education space.]]></description><link>https://www.digitalmarketingunicorn.com/post/digital-marketing-unicorn-reaches-400-member-milestone-in-google-ads-mentorship-community</link><guid isPermaLink="false">6850f0b1355e04d3497834df</guid><category><![CDATA[Presswire]]></category><pubDate>Tue, 24 Jun 2025 03:21:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_60b090e6b568457baee912f1436e977d~mv2.png/v1/fit/w_1000,h_979,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Free Coaching Fridays 3]]></title><description><![CDATA[Run meetings that are productive, not painful, Keep conversations focused and outcomes clear, Lead with confidence — even if you're not "the boss," Use simple frameworks (inspired by Patrick Lencioni’s Death by Meeting ) to make every meeting count]]></description><link>https://www.digitalmarketingunicorn.com/post/free-coaching-fridays-3</link><guid isPermaLink="false">68523788d8437c49c9cc05f8</guid><category><![CDATA[Online Workshops]]></category><pubDate>Wed, 18 Jun 2025 04:12:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_00b486ea14df40b6af0ecf8e95cb9c90~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Digital Marketing Unicorn’s Timely New Hires Fuel Growth as Restaurant Clients Join Roster]]></title><description><![CDATA[Davao City | June 12, 2025. Digital Marketing Unicorn, a Davao-based agency specializing in Google Ads mentorship, digital marketing consultancy and virtual assistant (VA) development, announced a wave of strategic milestones in May 2025, including the acquisition of multiple restaurant industry clients and the expansion of its VA team.]]></description><link>https://www.digitalmarketingunicorn.com/post/digital-marketing-unicorn-s-timely-new-hires-fuel-growth-as-restaurant-clients-join-roster</link><guid isPermaLink="false">6850e509d8437c49c9c89b0b</guid><category><![CDATA[Presswire]]></category><pubDate>Wed, 18 Jun 2025 03:20:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_2270ff433cef43b3a0021225ec9ca1b3~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Free Coaching Fridays 2]]></title><description><![CDATA[Understand key SEO principles like keyword use, relevance, and keyword density, Avoid common blogging mistakes and structure your article the right way, Use AI prompts to generate blog outlines and draft high-quality content efficiently]]></description><link>https://www.digitalmarketingunicorn.com/post/free-coaching-fridays-2</link><guid isPermaLink="false">682dc38430b9137d7cbf5238</guid><category><![CDATA[Online Workshops]]></category><pubDate>Wed, 21 May 2025 12:21:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_6dc5d36fa49e4db989ceac36d59926b6~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[The Difference Between Informational and Commercial Blogs: Why the Difference Matters for SEO]]></title><description><![CDATA[Blogging isn’t just about publishing content—it’s a strategy. In digital marketing, blogs are powerful tools that help boost visibility, establish trust, and convert visitors into customers. But to make the most of blogging, one critical decision stands out: Should your content be informational or commercial? Knowing the difference and when to use each can dramatically impact your SEO performance and business growth.]]></description><link>https://www.digitalmarketingunicorn.com/post/the-difference-between-informational-and-commercial-blogs-why-the-difference-matters-for-seo</link><guid isPermaLink="false">681a099d8f4ddaefca799635</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Wed, 07 May 2025 05:08:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_702af0db015d43dcaca075cd8e351e0b~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Free Coaching Fridays]]></title><description><![CDATA[Join us for an incredible session on "Applying Metacognitive Process to Learn New Skills Really, Really Fast!"]]></description><link>https://www.digitalmarketingunicorn.com/post/free-coaching-fridays</link><guid isPermaLink="false">681175bbd7aab542e7f4c984</guid><category><![CDATA[Online Workshops]]></category><pubDate>Wed, 30 Apr 2025 01:12:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_0a59f911a9434d13ad447ef9c9849ac3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[How To Get Google Ads Certification and Why Agencies Require It]]></title><description><![CDATA[If you’ve ever wondered why some agencies require their team to be Google Ads certified, here’s the truth: it’s not just about having fancy credentials. It’s a power move to qualify for something even bigger—Google Partner status.]]></description><link>https://www.digitalmarketingunicorn.com/post/how-to-get-google-ads-certification-and-why-agencies-require-it</link><guid isPermaLink="false">680ab1e79e2e9d6190c27f4c</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Thu, 24 Apr 2025 21:56:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_4cda2d8b185a4f43a9f8edfa86422565~mv2.png/v1/fit/w_480,h_385,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[5 Common Google Ads Mistakes and How to Avoid Them (Beginner-Friendly Guide)]]></title><description><![CDATA[Google Ads can be a powerful tool for driving traffic and sales when used correctly. If you’re just starting out, it’s easy to feel overwhelmed by the many options and settings inside Google Ads. And truthfully, even experienced marketers can make mistakes that waste ad spend or lead to disappointing results.]]></description><link>https://www.digitalmarketingunicorn.com/post/5-common-google-ads-mistakes-and-how-to-avoid-them-beginner-friendly-guide</link><guid isPermaLink="false">6808da993dabaad5eafe132a</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Wed, 23 Apr 2025 13:10:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_9b6e622c06f74289ab8a5564c4af9d4d~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[How to Write SEO-Friendly Blog Posts: A Step-by-Step Guide]]></title><description><![CDATA[SEO (Search Engine Optimization) improves how easily your blogs can be found on Google when users search for similar topics. Here’s a quick step-by-step guide to help you write blog posts that rank and get noticed.]]></description><link>https://www.digitalmarketingunicorn.com/post/how-to-write-seo-friendly-blog-posts-a-step-by-step-guide</link><guid isPermaLink="false">6800ad035da170a6b4e2a493</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Thu, 17 Apr 2025 09:31:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_400f1240eefe4385917f2fbfe9173825~mv2.png/v1/fit/w_1000,h_924,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[What is SEO and Why Is It Important in 2025?]]></title><description><![CDATA[Search Engine Optimization (SEO) is one of the most effective tools to get your content, products, and services in front of the right people. With the competitive nature of today’s digital world, understanding the basics of SEO is an essential step in building a strong online presence.]]></description><link>https://www.digitalmarketingunicorn.com/post/what-is-seo-and-why-is-it-important-in-2025</link><guid isPermaLink="false">6800a3a14519164d3434869c</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Thu, 17 Apr 2025 09:18:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5e5313_46e2113bbca340ff8003a6c808329e00~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Unicorn</dc:creator></item><item><title><![CDATA[Jump-off Point: Your Dream VA Career Starts Here]]></title><description><![CDATA[Build a Winning Application Kit That Gets You Noticed Are you an aspiring Virtual Assistant who feels stuck or unsure where to begin? Let...]]></description><link>https://www.digitalmarketingunicorn.com/post/jump-off-point-va-application-kit-checklist</link><guid isPermaLink="false">67f62f78aaf502ad8a96f560</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Wed, 09 Apr 2025 09:12:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_49d053f8b840430fa117d8906fa05ea7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[How to Fill Up a W-8BEN Form if You Are a Virtual Assistant from The Philippines (with sample on how to fill-up)]]></title><description><![CDATA[A Form W-8BEN (Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting) is a document used by non-]]></description><link>https://www.digitalmarketingunicorn.com/post/how-to-fill-up-a-w-8ben-form-if-you-are-a-virtual-assistant-from-the-philippines-with-sample-on-how</link><guid isPermaLink="false">67f07be5e63ae16fef564378</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Sat, 05 Apr 2025 00:47:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_4ac2b48e696f482e810921e51450e5f7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[How to Pay a Virtual Assistant in the Philippines?]]></title><description><![CDATA[Go-to solution for employers paying their virtual assistants worldwide.]]></description><link>https://www.digitalmarketingunicorn.com/post/how-to-pay-a-virtual-assistant-in-the-philippines</link><guid isPermaLink="false">67d90e9a9d971fb8326b670e</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Tue, 18 Mar 2025 06:47:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_d333eea00fe94337b9a0fe6b56b65210~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[Where to Find Online Jobs for Filipinos Freelancers and VAs?]]></title><description><![CDATA[Working online offers numerous benefits, including:]]></description><link>https://www.digitalmarketingunicorn.com/post/where-to-find-online-jobs-for-filipinos-freelancers-and-vas</link><guid isPermaLink="false">67d5123c41ec4da78605d16e</guid><category><![CDATA[How Tos and Tips]]></category><pubDate>Sat, 15 Mar 2025 06:43:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_6a20c3dbfcc44208b8f36379307a56d2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[Which Google Ads format you should specialize in based on your personality?]]></title><description><![CDATA[Your skills, interests, and working style can guide you to the perfect Google Ads format. Answer these 10 quick questions , keep track of...]]></description><link>https://www.digitalmarketingunicorn.com/post/which-google-ads-format-you-should-specialize-in-based-on-your-personality</link><guid isPermaLink="false">67cea7d6541938ba1a5e630e</guid><category><![CDATA[Lessons - Google Ads]]></category><pubDate>Mon, 10 Mar 2025 09:10:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_67859ffa064e4c5fb20c4d2d2acf55f7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[Google Ads - Lesson 2 - The Google Ads Ecosystem]]></title><description><![CDATA[Google Ads isn’t just about search ads —it’s an entire advertising ecosystem  that spans multiple platforms, allowing businesses to...]]></description><link>https://www.digitalmarketingunicorn.com/post/google-ads-lesson-2-the-google-ads-ecosystem</link><guid isPermaLink="false">67cc0d40c8f72418d440f64e</guid><category><![CDATA[Lessons - Google Ads]]></category><pubDate>Sat, 08 Mar 2025 09:26:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_ca28f4079f464e63b3c0e7966e325f03~mv2.png/v1/fit/w_894,h_789,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item><item><title><![CDATA[Google Ads - Lesson 3 - Google Ads Account Structure]]></title><description><![CDATA[A Google Ads account is organized into four main levels, each with a specific function:]]></description><link>https://www.digitalmarketingunicorn.com/post/google-ads-lesson-3-the-google-ads-account-structure</link><guid isPermaLink="false">67cc1aa8a420dbf76f5e48e7</guid><category><![CDATA[Lessons - Google Ads]]></category><pubDate>Sat, 08 Mar 2025 09:26:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/ccb6d2_61c80ca8ca3a4f42b863d27bb1808482~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Julianne Cosning</dc:creator></item></channel></rss>